Sunday, March 30, 2008

Essence On Darmawangsa

Occupying approximately 5.3 hectares on Jl Darmawangsa in South Jakarta this project consists of three apartment (two towers each), a five star hotel, and exclusive townhouses (details for town houses are below).

Developed by PT Selaras Utama Mandiri, this project segmentation is well to Upper middle to Upper class this is seen largely by their consultants and designers which employs internationally acclaimed consultants such as peddle Thorp International Architects, EDAW Gillespies landscaping, and Hirsch Bedner Associates interior designs.
The three apartment towers are called Eminence, South & North Tower each consisting of two towers them-selves. The price range of the Eminence is between Rp 12.5 million/sqm to Rp 14.4 million/sqm with two bedrooms sized ranging from 65sqm, 72sqm, 83sqm, and 100sqm whilst there are two type of three bedrooms sized at 136sqm and 139sqm. A four bedroom type at a semigross area of 168sqm is also available. The Eminence itself is targeted at an upper middle to upper class. It has a more simplified design and without any private lifts. The Eminence alleged take up is over 90 % for both towers.

The South & North Tower is targeted for a higher class ranging from middle upper to upper upper class. This is shown by the price range of Rp 15.1 million/ sq m to Rp 17.3 million/ sq m and has the feature of private lifts for all their units and there are only three bedrooms and four bedrooms type that are available for these towers. The three bedrooms are sized at 163sqm, 166sqm, 177sqm and 185sqm whereas the four bedrooms type is at a size of 269sqm.

The Service charge for both projects is US$ 2/sq m / month rated @ Rp 6,500 per dollar for the first year.

Their key design for the private lift towers is that the condominiums would have two kitchens, a clean kitchen area for the tenant and a standard kitchen area for the servant.

Another key feature for this project is that master concept wise they adopt an 80% landscape and 20% building area rule which makes it an exclusive residential area and has a luxurious feel to the complex.

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